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Since 1990 British Importers (now Philip Nyren Menswear & Womenswear) has published two mailing pieces a year. The tradition began in the Fall/Winter of 1990. It was then that British Importers first published a mailing piece for customers on their mailing list. This original mailing piece was called The Trend Report.
Over the 15 years that The Trend Report was published, many customers were asked to model their own clothes, all purchased at British Importers, within the pages of the Trend Report. Below you will find the covers of the 31 issues of the British Importers Trend Report, published between Fall of 1990 and Fall of 2005. You will also find covers of our magazines, published since Fall of 2006. To enlarge the thumbnail images, just click on them.
Trend Report Covers
Fall/Winter 1990
The cover model for this issue was David Ogden, a Salesman at the store (and still is today). Inside there was a photo of Arthur Naubert, an article on Fashion Forecasting, step-by-step instructions on how to tie a Four-in-Hand tie knot, a Fall/Winter Wardrobe Checklist and an article about the upcoming GST. Included quote: "A man should look as if he had bought his clothes with intelligence, put them on with care, and then forgotten all about them." - Sir Hardy Amies
Spring/Summer 1991
The cover model for this issue was Philip Nyren. Inside there was an article about Fashion Forecasting, a Q & A, a Spring/Summer Wardrobe Checklist, Spring Fashion Highlights, and an article containing Random Thoughts (clothing related). Included quote: "A gentleman will take care that his clothes are of the best quality, well made and suitable to his rank and position." - Prince Albert
Fall/Winter 1991
The cover model for this issue was Peter Bion, Contractor/Builder, BC Gypsum. Peter still lives in Victoria, shops at the store and was the man in charge of building the new store at 960 Yates Street. His company is now called BCG Construction. Inside there are photos of David Hambleton and Michael Wagnell, both customers. Articles include a Fall Forecast, Q & A, a Christmas Gift List, a Glossary of Clothing Terms and an article called At Random. Included quote: "The man who knows what to avoid is already the owner of style." - William Fowler
Spring/Summer 1992
The cover models for this issue were Rob Pearce and Dennis Nyren. Inside there were more photos of Rob and Dennis and also photos of Gordon Pither and Philip Nyren. Articles include a Season Forecast, Q & A and another installation of At Random. Included quote: "Style is the dress of thought." - Samuel Wesley, 1735
Fall/Winter 1992
The cover model for this issue was Mark Hambley. Inside there were more photos of Mark and also photos of Kelly Armstrong and Richard Wey. Articles include a Fall Forecast, tips on How to Preserve Your Wardrobe, instructions on How to Fold a Shirt, Q & A and @random. Included quote: "It has long been an axiom of mine that the little things are infinitely the most important." - Sherlock Holmes
Spring/Summer 1993
Cover models for this issue were Murray and Terry Farmer. Inside there were photos of Dave Patterson and his sons Cam and Cory and also photos of John and Jeff Green with their bulldog named Suzie. Articles included the Fashion Forecast, The Incomparable Mont Blanc, Random Thoughts, A Word About Leather, Q & A, and Instructions on How to Fold a Handkerchief. Included quote: "Costly thy habit as thy purse can buy, But not express'd in fancy; rich, not gaudy; For the apparel oft proclaims the man." - Polonius to Laertes, Hamlet, Act I, Scene II
Fall/Winter 1993
The cover model for this issue was Dale Irwin. Inside there are more photos of Dale and also photos of Kevin Hawe and Derek Sturko. Articles include Local Boy Makes Good (an article about Looney Tunes ties and Al Huberts), Friday Wear, At Random, So What Else is New?, Q & A, and the Fall Forecast. Included quote: "The true mystery of the world is the visible, not the invisible." - Oscar Wilde
Spring/Summer 1994
The cover model for this issue was Edwin B. Tait and his Harley-Davidson motorcycle. Inside there were more photos of Ed and also photos of Trevor Young and Jim Nichol. Articles included Spring Forward, Q & A, Shining Example (about how to shine your shoes), and Random Thoughts. Included quote: "Man's earthly interests are all hooked, and buttoned together by clothes." - Thomas Carlyle
Fall/Winter 1994
The cover models for this issue were David Ogden and his daughter Monica, Richard Nyren and his son Miles, and Rick Fayad and his daughter Maria. Inside there were more photos of David, Richard , Rick and their offspring. Articles included Hey! Get in Here..., Vested Interested (a short article about vests), Rambling On, Q & A, and Fall Back. Included quote: "Clothes are a way of telling the world who you are." - Quentin Crisp
Spring/Summer 1995
The cover model for this issue was Monte Prior. Inside there were more photos of Monte and also photos of Randy Rochefort and J. Scott Killam. Articles include Random Thoughts, Get 'Em While They're Hot (Classic Promotions), Q & A, What's Hot and Revel Without a Cause. Included quote: "I yam what I yam" - Popeye
Fall/Winter 1995
Cover models for this issue were John Monkhouse and Adam Rozon. Inside there were more photos of John and Adam and also photos of Nigel Seale. Articles included Fall Guys, Hand Wash (instructions for washing sweaters and knits), Q & A, Sizzlers (Fall Promo items) and Cappucino Chat. Included quote: "Dress for the job you desire - not the job you possess." - Stanley Marcus - CEO, Neiman Marcus
Spring/Summer 1996
Cover models for this issue were George Mavrikos, Rick Doman and Rob Maric. Inside there were more photos of George, Rick and Rob. Articles included Style Counsel, Chinwag, New Kids (introducing new lines, such as Arnold Brant), Do's & Don'ts (eg. Don't press your jeans.) and Johnny at the Rathole (a list of Spring Promos). Included quote: "Elegance is the art of not astonishing." - Jean Cocteau
Fall/Winter 1996
Cover models were Dennis Anholt and Bob Knowlton. Inside there were more photos of Dennis and Bob and also photos of Dave Darnell. Articles included Home Improvement, Christmas Stocking, At Random, Welcome Former Customers of E.A. Lee and Q & A. Included quote: "Fashion can be bought. Style one must possess." - Edna Woodman Chase
Spring/Summer 1997
The cover model for this issue was Stacy Kuiack. Insider there were more photos of Stacy and also photos of John Campbell, Brett Jones and Brett's dog Sam. At the time, Brett was the Manager of Street Jeanswear which was also owned by Philip Nyren and Arthur Naubert. Articles included The Skinny on Spring, Get Inline, Q & A, and At Random. Included quote: "In suits, as in legislation, man does not proceed by chance." - Thomas Carlyle, Sartor Resartus
Fall/Winter 1997
The cover model for this issue was Stephen Lam. Inside there were more photos of Stephen and also photos of David Schneider, Capt. Rob Towers and Philip Nyren. Articles included Dressed to Chill '97, A Word About Cotton, Questions & Answers, At Random and Christmas Cheer. Included quote: "What sets man apart from animals is his ability to accessorize." - Spy Magazine
Spring/Summer 1998
Cover models for this issue were Doug Provost, Chris Considine and Len Rawluk. Inside there were more photos of Doug, Chris and Len. Articles included Some Like it Haute, Speaking of Haute, @random, and Q & A. Included quote: "You may not own a Rolls Royce, but you can look like you do." - Sir Hardy Amies, Famous Designer
Fall/Winter 1998
The cover model for this issue was Mike Reynolds. Inside there were more photos of Mike and also photos of Peter Duncan, Steven White (and his Guide Dog), and Philip Nyren. Articles include Piece Process, Fall Guise, Random Thoughts and Question & Answer. Included quote: "A cynic knows the price of everything and the value of nothing." - Oscar Wilde
Spring/Summer 1999
Cover models were Howard Davey (former Manager of B.I.) and Richard Nyren. Inside there were more photos of Howard and Richard and also photos of David Ogden. Articles included Back to the Future, New Logo, Wus Up?, 10th Anniversary, @random and Q & A. March 15th, 1999 was the 10th Anniversary of B.I. at 1125 Government Street. Included quote: "Fashion is more powerful than any tyrant." - Latin Proverb
Fall/Winter 1999
The cover model for this issue was Michael Pasch (B.I. Staff). Inside there were more photos of Michael and also photos of Ryan McElgunn (B.I. Staff) and Dennis Nyren. Articles included See Here, @random, Q & A, and Fall Favourites. Included quote: "Carelessness in dressing is moral suicide." - Honore de Balzac
Spring/Summer 2000
The cover model for this issue was Malcolm Irvine (B.I. Staff). Inside there were more photos of Malcolm and also photos of Dean Lawton and Saied Rohani. Articles included Icon See Clearly Now, New Kids on the Block, @random, Ask Mr. Style Right and Herewith the Hot Sheet. Included quote: "Never over-do-it; a man should have a sense of balance." - Giorgio Armani
Fall/Winter 2000
The cover model for this issue was Tom Marcaccini. Inside there were more photos of Tom and also photos of Brian Shew and Rick Chambers. Articles included Fast Forward, Don't Forget Christmas, @random, So What Else is New?, and Questions & Answers. Included quote: "Fashion is both fickle and short of memory." - Esquire Magazine, March 1936
Spring/Summer 2001
The cover model for this issue was Bob Wright. Inside there are more photos of Bob and also photos of Mark Appleton and Rick Fayad (B.I. Staff). Articles included Split decision, Shaken Not Stirred, @random and Questions & Answers. Included quote: "Every generation laughs at the old fashions, but religiously follows the new." - Henry David Thoreau
Fall/Winter 2001
The cover model for this issue was Lorne Sivertson. Inside there were more photos of Lorne and also photos of Grant Evans. Articles included The History, The Trend, Setting Standards, Our View, Questions & Answers, License to Thrill and @random. Included quote: "It has come to this, the golf course is the only place in America with a firm dress code." - USA Today
Spring/Summer 2002
The cover model for this issue was Jon Donald. Inside there were more photos of Jon and also photos of Walter Donald, Bruce Cafferky and Blair Cafferky. Articles included Business Class, Most Wanted, The Answer Guy and @random. Included quote: "Good clothes open all doors." - Thomas Fuller 1608-1661
Fall/Winter 2002
The cover model for this issue was Peter Gill. Inside there were more photos of Peter and also photos of Peter Demeo. Articles included Dot.Calm, Trend Report Q & A and Dollar & Sense. Included quote: "Fashion has a curious but compelling urgency. Even those of us who feel we are free of fashion's dictates are influenced by them." - Nigella Lawson, Domestic Goddess
Spring/Summer 2003
The cover models for this issue were Greg Brophy and Graeme Bryson. Inside there were more photos of Greg and Graeme. Articles included Business as Usual, @random, and Clothes Encounters. Included quote: "Many are called... few know what to wear." - Tommy Bahama Design House
Fall/Winter 2003
The cover models for this issue were Larry Mais and Chris Hansen. Inside there were more photos of Larry and Chris. Articles included Procreate, @random, Q & A and Present Tense? Included quote: "The bitter taste of cheap quality lingers long after the sweet taste of the cheap price has passed." - Various
Spring/Summer 2004
The cover models for this issue were Len Atkinson and Geoffrey Simair. Inside there were more photos of Len and Geoffrey. Articles included You've Got Mail and Spring for These... . Included quote: "A man's style is his mind's voice." - Ralph Waldo Emerson
Fall/Winter 2004
The cover model for this issue was Don Greene. Inside there were more photos of Don and also photos of Jeff Cohen. Articles included Suit Yourself and Pro Motion. Included quote: "Does fashion matter? Only if you are out of it." - Kim Campbell, former P.M. of Canada
Spring/Summer 2005
The cover model for this issue was Rosario D'Angelo (B.I. Staff). Inside there were more photos of Rosario and also photos of Trevor Franklin. Articles included Prints Charming, This Season's Special Offerings, and the announcement that British Importers is on the move! Included quote: "There is only one real luxury left, and that is good service." - Arnulf Braunizer, Patrician, part-time Canadian, friend of B.I.
Fall/Winter 2005
The cover models for this issue were Marc Morrison and Arthur Naubert. Inside there were more photos of Marc and Art and also photos of Darcy Baillie. Articles included Fall's Harvest, New? What's New?, Women's wear? What's Women's wear?, One Thing After Another, The "Why I Oughta" Open and New Digs @ 960 Yates St.!
Magazine Covers
Fall/Winter 2006
 This magazine was our first full length magazine after 15 years of publishing the Trend Report. Articles contained information on Special Promotions and Store Events, cashmere, why you should shop at a specialty store, military inspired fashion trends, fashion fundamentals, fashion icons, mens shirts, travelling to Italy, staying fit when travelling and fall fashion trends.
Spring/Summer 2007
This magazine's featured staff member was Paul Ferdinands. Articles contained information on Special Promotions and Store Events, techtoys, Canali clothing, the Porsche 911 automobile, leather accessories, the Las Vegas experience, cuff links, the cocktail, and Spring trends.
Fall/Winter 2007
This magazine's cover was shot in Beacon Hill Park in Victoria and features Menswear Sales Associate Rosario D'Angelo. The featured staff member was James (Jim) Gibson. Articles contained information on Fall store happenings and events, dressing for success, Coppley Apparel Group, Made-to-Measure suits, Fall fashion, Skiing in the Canadian Rockies, women's fashion report, the return of the tuxedo, military inspired clothing, Cary Grant and the secrets of a perfect suit and Ferrari automobiles.
Spring/Summer 2008
This magazine's featured staff member was David Ogden. Articles contained information on Spring store events, an interview with Marion Maneker, a womenswear fashion report, customer care, Spring colour trends, selecting the perfect briefcase, private yacht vacations, Lexus automobiles, mixing cocktails and mens shorts.
Fall/Winter 2008
This magazine's featured staff member was Cathline James. Articles contained information on Fall store events, Bentley automobiles, global trekking, retiring B.I. partner Arthur Naubert, Alberto trousers, Fall fashion, an interview with Hywel Davies, fall womenswear, tweed and tequila.
Spring/Summer 2009
This magazine's featured staff member was Alexandra Morrison. Articles contained information on Spring store events, menswear trends, the Porsche Panamera, womenswear trends, premium denim, buying shoes that fit, Ragchat and purchasing a watch. This magazine also announced the upcoming name change of the store from British Importers to Philip Nyren Menswear & Womenswear.
Fall/Winter 2009
This is our current magazine. It can be viewed in our Magazine tab in both a flash and PDF format. Articles include An Interview with Philip Nyren, Fall store events, Denim Ragchat, our Hugo Boss Day, A Guide to Premium Denim, Boots Glorious Boots, Womenswear Trends, the Fisker Karma automobile and our Denim Donation.
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